It’s Now or Never.

Is Your Business Still Using Outdated Analytics?
Upgrade Now Before It’s Too Late!

In today’s digital age, data is crucial to success. Every click, every view, every purchase – it all adds up to insights that can make or break a business.

However, if you’re still relying on outdated tracking methods like Universal Analytics (UA), it’s time to upgrade. UA is approaching its expiration date and will soon be phased out in

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The expiring Universal Analytics (UA) will no longer be able to collect and store new data, such as user interactions, campaigns, and website statistics.

This will have a significant impact on many online retailers, leaving them in the dark.

Unable to track what is happening.

Clueless about what’s working and what’s not.

Worst of all, they will be unable to forecast their next course of action, making them directionless.

Making decisions without insights is like navigating a ship without a compass.

Upgrade to Google Analytics 4 today.

Make smarter business decisions with data-driven analytics in minutes!

Ready to take your business to the next level? Contact us today.

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How can your business benefit from

Google Analytics 4.

Google Analytics 4 (GA4) is the newest version of Google’s web and app analytics service. It provides both marketers and management teams with a powerful quantitative tool for making actionable business analyses.

Google Analytics 4 (GA4) provides a more robust, data-driven approach to understanding customer behavior across devices and channels. It includes enhanced measurement capabilities, cross-device tracking, and machine learning-powered insights.
GA4 is built on a new data model that allows for flexible and powerful data collection, making it easier to track and analyze customer interactions across different platforms and devices.
Best of all, it’s free to use and can be sufficient for many SME businesses.

Data is tangible.
It is all about hard facts and figures.

Data also tell you stories, both the Good & the Bad.

By analyzing data, businesses can identify areas for improvement and make strategic decisions that help them achieve their goals.

They can double down on successful marketing campaigns or products, while pivoting away from strategies that aren’t working.

This approach can lead to better outcomes and increased profitability over time.

Stop relying on guesswork – start making data-driven decisions with us today!

The differences

Google Analytics 4 vs Universal Analytics.

Google Analytics 4 (GA4)

Applicable for both website and app use.
Data collected are based on events and parameters, allowing for more granular control over tracking user interactions.
Improved cross-device, cross-platform tracking – giving you a more complete understanding of how users interact with your website or app.
Focus on machine learning on improvements and insights.
A more privacy-centric cookieless approach.

Universal Analytics (UA)

Only for website use.
Data collected are based on user sessions (interactive hits) and pageviews.
Limited cross-device, cross-platform tracking.
Comes only with template reporting as standard.
Cookie-based approach with limited automation and straightforward data metrics calculation.
Expiring on 1st July, 2023.

In a nutshell,

Google Analytics 4 offer businesses a more powerful and flexible way to collect, analyse, and act upon data.

What We Do Best

Collect. Analyse. Optimise.

A profitable online business is not just about generating leads or sales. Understanding your audience is crucial for long-term sustainability and growth.

Repurpose your marketing goals to align with your business objectives by:

Obtaining important business insights through your audience and online campaigns
Identifying hidden potential opportunities
Discovering pain points that result in wasted budgets.

1. Collect
We track a wide range of important metrics, including:
- User behavior: Understand how your visitors are interacting with your website or app, and identify areas where you can improve the user experience.
- Campaign performance: Measure the effectiveness of your marketing campaigns, and optimize your spending to achieve better results.
- Page performance: Identify which pages on your website are performing well and which ones need improvement, and make data-driven decisions to optimize them
- Form and funnel tracking: Track how users move through your website or app, and identify where they drop off in your conversion funnel.
- Conversion tracking: Measure your sales and lead generation performance, and optimize your strategy to achieve better results.
2. Analyse
Unlocking the Power of Data: We turn raw numbers into actionable business intelligence by
- Identifying and simplifying key performance indicators (KPIs) that matter to your business.
- Gaining valuable insights and uncovering hidden opportunities while identifying areas where you may be losing money.
- Distinguishing your customers from browsing visitors and understanding their behavior to better target your marketing efforts.
With our expertise and guidance, you can harness the true potential of your data and make informed decisions for long-term success.
3. Optimise
Optimizing data is crucial for businesses to stay competitive and achieve success in today’s digital age.
- Increase efficiency: Making actionable, data-driven decisions with better insights faster and more accurately can save time and resources, thus increasing efficiency.
- Improve customer experience: By analyzing customer data and optimizing the customer journey, businesses can enhance the overall customer experience, leading to increased customer loyalty and retention.
- Maximize ROI: By optimizing marketing campaigns and sales processes, businesses can maximize their return on investment and achieve better results in terms of sales conversions.
- Identify opportunities: Through data optimization, businesses can identify new opportunities for growth, such as untapped markets or new products or services to offer. This helps businesses to stay ahead of the competition and take advantage of emerging trends.

1. Collect
We track a wide range of important metrics, including:
- User behavior: Understand how your visitors are interacting with your website or app, and identify areas where you can improve the user experience.
- Campaign performance: Measure the effectiveness of your marketing campaigns, and optimize your spending to achieve better results.
- Page performance: Identify which pages on your website are performing well and which ones need improvement, and make data-driven decisions to optimize them
- Form and funnel tracking: Track how users move through your website or app, and identify where they drop off in your conversion funnel.
- Conversion tracking: Measure your sales and lead generation performance, and optimize your strategy to achieve better results.
2. Analyse
Unlocking the Power of Data: We turn raw numbers into actionable business intelligence by
- Identifying and simplifying key performance indicators (KPIs) that matter to your business.
- Gaining valuable insights and uncovering hidden opportunities while identifying areas where you may be losing money.
- Distinguishing your customers from browsing visitors and understanding their behavior to better target your marketing efforts.
With our expertise and guidance, you can harness the true potential of your data and make informed decisions for long-term success.
3. Optimise
Optimizing data is crucial for businesses to stay competitive and achieve success in today’s digital age.
- Increase efficiency: Making actionable, data-driven decisions with better insights faster and more accurately can save time and resources, thus increasing efficiency.
- Improve customer experience: By analyzing customer data and optimizing the customer journey, businesses can enhance the overall customer experience, leading to increased customer loyalty and retention.
- Maximize ROI: By optimizing marketing campaigns and sales processes, businesses can maximize their return on investment and achieve better results in terms of sales conversions.
- Identify opportunities: Through data optimization, businesses can identify new opportunities for growth, such as untapped markets or new products or services to offer. This helps businesses to stay ahead of the competition and take advantage of emerging trends.

Get Ahead of the Game with Our Expert Google Analytics 4 Services!

Is your online business still using outdated analytics?

It’s time to level up with the latest and greatest tool from Google – Google Analytics 4. And with over 12 years of experience in digital marketing, we’re the experts you need to make the most of this powerful tool.

We’ll migrate your old Universal Analytics (UA) to GA4, fix any tracking errors, and configure everything properly. If you don’t have GA4 set up yet, we’ll create a brand new property just for you.

But that’s not all – we’ll also provide custom-tailored data reporting and analytics consultation to help you make the most of your new insights. And we’ll teach you how to read and analyze important business KPIs like a pro in just minutes!

Don’t get left behind – upgrade to GA4 with our expert services today!

Is Your Business Still Using Outdated Analytics?Upgrade Now Before It’s Too Late!

Making decisions without insights is like navigating a ship without a compass. Upgrade to Google Analytics 4 today.

Make smarter business decisions with data-driven analytics in minutes!

Google Analytics 4.

Data is tangible. It is all about hard facts and figures.

Data also tell you stories, both the Good & the Bad.

Google Analytics 4 vs Universal Analytics.

Google Analytics 4 (GA4)

Universal Analytics (UA)

Google Analytics 4 offer businesses a more powerful and flexible way to collect, analyse, and act upon data.

Collect. Analyse. Optimise.

1. Collect

2. Analyse

3. Optimise

Get Ahead of the Game with Our Expert Google Analytics 4 Services!

Unlock the Power of Data Today. Empower your business with actionable insights and make progress like never before.

Is Your Business Still Using Outdated Analytics?
Upgrade Now Before It’s Too Late!

Making decisions without insights is like navigating a ship without a compass.

Upgrade to Google Analytics 4 today.

Data is tangible.
It is all about hard facts and figures.

Unlock the Power of Data Today.

Empower your business with actionable insights and make progress like never before.